Except you are the only one offering a particular product or service that people must either use or die, you must build a brand to be successful.

Brand, brand, brand… What exactly is this new rave of a phenomenon called brand.

There are two things that it is clearly not.

1: It is not rocket science. It is easy to understand and implement

2: It does not work like magic: yes, it will improve your fortune if rightly done but it will not happen overnight.

So what exactly is a brand, how do I create one and how can I improve my fortune with it?

The answers to these relevant questions exist in the simplest most understandable terms.