teaching branding
Successful business branding
A beginner's guide to branding a business from idea to an established brand
What you’ll learn
- Strategy creation, identity development and brand communications.
- How to define a brand purpose, personality and process that resonates with values of people willing to pay repeatedly.
- How to develop an identity that attractively and effectively communicates these values.
- How to execute marketing communication with strategies to create awareness and promote a product or service.
₦31,500
₦60,000
- Beginner level
- Self paced learning
- Online access
- Practical links and resources
- Certificate of completion
₦31,500
₦60,000
- Beginner level
- Self paced learning
- Online access
- Practical links and resources
- Certificate of completion
Course Modules
Strategy
- Defining Brand Purpose
- Defining Brand Promise
- Developing Brand Personality
- Determining Target Audience
- Retaining Target Audience
- Defining Brand Differentiation
- Establishing Brand Blueprint
Verbal Identity
- Choosing a Brand Name
- Creating a Tagline
- Defining the Brand Vision and Mission
- Defining the Brand Tone of Voice
Visual Identity
- Choosing Colour Palette
- Creating Relevant Brand logo
- Choosing Brand Typeface
- Choosing Brand Imagery
Brand Communications
- Creating Effective Collaterals
- Creating Effective Websites
- Creating Effective Awareness Campaign
- Social Media Management
Testimonials
Who is this course for
If you are a business owner or a creative entrepreneur, this course includes knowledge of the process you need to build for yourself or your client a strong brand from scratch.
What this course is
This is an online course to help you improve the success of your brand or that of your clients through a strategic branding process. We focus on the PROCESS of building long and lasting brands.
What this course is not
This is not a course on how to use software and tools for graphic or web design. You will need to have prior expertise of graphic and web design or be willing to work with your designer for modules of the branding process that require it. This course will NOT be talking about quick tips and tricks.
Course requirement
Internet access, an open mind and willingness to execute. If there is something that you cannot understand, you are more than welcome to reach out to me.
This course will give you a clear blueprint to follow for building from an idea into an established brand through strategy, identity and marketing communications.
Frequently asked questions
If you are a business owner or a creative entrepreneur, definitely. I will promptly issue you a refund If you decide you are not getting value 14 days into the course.
Ability to access and use the Internet, an open mind and willingness to execute.
All classes are recorded and saved in your online student account. You can sign in to watch at your convenience.
NO. You will need to have prior expertise of graphic and web design or be willing to work with your designer for modules of the branding process that require it.
Course instructor
Yox is a branding enthusiast with over a decade of experience in brand strategy, identity, and communication.
Holding a degree in Estate Management from Covenant University, he is committed to ensuring emerging brands have a strong market presence.
He has successfully elevated the value of numerous brands and collaborated with global tech and food brands, as well as national agencies in finance and procurement.
Yox actively contributes to the design community through groups, conferences, mentorship programs, and publications.
Featured in Punch and Daily Trust, he is a trusted industry expert.