This is Yox. A legend from the age of the artsassins reign. A prolific forger of impressive brand identity. A bla bla bla… Let’s not get carried away with Disney’s fairy tales. My name is Kunle Yoloye and contrary to branding principles, I built a successful personal brand without sharing anything personal. No pictures of my face or the crap I’m eating, no info of who I am or stories of what is going on in my life (because no one really gives a poop) and I did it all with the pseudo name Yox The Professor.

Yox The Professor might have been successful while breaking the rules but It’s difficult to show you how to build your brand with one built on mystery.

I’m not the best yet but I learn steadfastly. I’ve faltered, I’m progressing and I will be sharing what I’ve experienced and what I continue to learn (not superstitious motivational fantasies copied off the internet) to help you succeed.