Why I conceived the book and saw it to fruition? I want to help you understand you are not alone with whatever you are facing and also inspire you to keep pushing towards achieving greater things.
Why I didn’t write it all by myself? At the end of the day, what do I know? Anyway, no matter what anybody knows, nobody knows it all and the route to achieving knowledge even of the same thing is different for everyone. So I pleaded with renowned leaders in the industry to help others succeed and they agreed to share their experience as answers to the pressing questions of designers trying to find their way.