First and foremost, there is no such thing as a ‘photoshop printing problem’. There are only uninformed/incompetent printers. So what’s the printer’s bone of contention? The answer is simple. Their ‘offset’ printing machines work with CMYK, not RGB
The three primary colours are Red, Green and Blue (RGB). A mixture of these 3 different colours in varying proportion will give rise to the millions of colours visible to the human eyes. RGB is the default mode for photoshop. However, offset printing machines use a mixture of a different combination of colours to generate the same millions of colours visible to the human eyes. That combination includes Cyan, Magenta, Yellow and Black(CMYK). SO THE SIMPLE PROBLEM IS THIS; Photoshop is not in the right mode for offset printing.
1. As always, design freely in photoshop without bothering yourself about that incompetent printer
2. NEVER convert a text to raster. If you must carry out an FX(effect) on a text, ’convert to shape’ instead.
3. When you’re done with the design, save as ‘Photoshop EPS’. A dialog box will pop up. In the box, tick ‘Include vector data’.
4. Open coreldraw (or illustrator) and Import the EPS file. In coreldraw it automatically converts it to CMYK and preserves text as vector. PROBLEM NUMBER ONE SOLVED.
5. The design usually becomes dark and dull at this point so to rectify that, group the entire design, navigate to ‘Effects>Adjust>Tone Curve”. This works just like ‘curves’ in photoshop. Drag the upper right part of the diagonal line upwards and EUREKA! PROBLEM NUMBER TWO SOLVED. You can keep hitting on ‘preview’ as you manipulate the curve to monitor the effects it’s having on the design.
THINGS TO NOTE
1. Coreldraw might give an error when you try to import the file. No need to panic. Return to photophop and do the following.
(a)Any overly grunge font you used, delete it. You can retype it over your imported file in Coreldraw
(b)If you put a raster over a text or any other ’unrasterd’ shape, DELETE IT. [yea, yea… the blending mode made it sexy over the text but it’s not coreldraw worthy. SORRY!
2. Your printer MUST use digital separation. (All that story of “it’s expensive and the client won’t pay” is trash talk because when the print comes out as trash, the client will go gaga on you and you will either refund or redo it. It’s better not to gain than to lose. By the way, if you didn’t know, many people are willing to pay anything for satisfaction-satisfaction they’ve had difficulties getting in the first instance)
3. Printed copy will be a little bit dull compared to the photoshop design. [Except you intend to always view it directly under a football stadium’s flood light which should replicate the over brightness of your PC screen]
THE CONSPIRACY THEORY
That you can’t raster text is actually an unnecessary fear instilled in us by printers just to hide their own incompetence. You can actually raster all your text. YES YOU CAN!
TIFF is one of the most acceptable print file formats on the international scene and that is-can I say a higher form of raster? Something like a smart object. SO WHY SHOULD IT SUDDENLY BE A PROBLEM IN NIGERIA?
I experimented with some of my jobs at the press and here is my solution to rastered text;
1. YOU MUST USE DIGITAL SEPERATION. YOU MUST! YOU MUST!! YOU MUST!!!
2. Use thin fonts on plain backgrounds and bold fonts on solid background. That way, nothing smears and nothing has a halo
3. I BEG YOU! Use nothing short of the Kord printing machine operated by a sensible human being.
Have a lovely photoshop print life. #OkBye.